Learn How To Grab Your Audience’s Attention On Social Media
How To Develop A Brand For Your New Business
Understanding Customer Behaviour and Customer Segmentation
Source from Wenta
Who is this course for?
Aimed at any start-ups or small businesses that are promoting themselves on social media and
are not seeing results, as well as those who need help with knowing how to create posts that are
engaging and eye-catching.
No prior social media experience is required to attend the training, but it is advantageous to
already have your various social media platform business accounts set up and be posting content
to get the most from this session.
Overview:
Grabbing your audience’s attention is becoming more and more difficult on social media with so
many competitive posts on Facebook, Instagram, LinkedIn and other platforms filling up your
potential client’s news feed.
Are you a well-recommended company that posts consistent, engaging content on your social
media platforms to demonstrate to potential clients that you are reliable, trustworthy and very
capable to help them with their needs?
We will share great ideas on how to become well recommended and stand out from the crowd
and stop those viewers from simply scrolling past!
Learning objectives:
● You’ll gain insight and some key foundational skills so that you can write engaging posts
that will attract potential clients.
● Create and use a marketing strategy to achieve your goals and how to grow your
audience.
● Start to use free apps like Canva and Boosted to create your social media campaigns,
other post visuals and photos.
Who is this course for?
Your brand does not just mean which name or logo you choose, it is so much more. Getting your
brand right and following the correct process is essential for any new business owner. This
course is designed for those people who are either pre-start or at the very early-stage of running
their own business.
Overview:
We’ll look at the principles of branding and the 5 key elements to each brand. We will guide you
through each step and give you tools and templates that will help you on your brand journey.
Agenda:
- Understanding the difference between a brand and a logo
• The 5 key elements of a brand
• Your brand position
• Your brand promise
• Your brand values
• Your brand story
• Brand Associations
• Next steps for you
Who is this webinar for?
Whether you are thinking about setting up a business or are at an early stage and trading, you
must spend some time understanding your customers. This course will take you through the
different types of behaviour that your customers will exhibit.
Overview:
We can explore the patterns in behaviour and look more closely at how we decide who our key
customers are and what they need. This course will walk you through the key elements of
customer segmentation so that you will be able to target your key customers more effectively and
drive revenue.
Agenda:
During this training, we will go over:
• Understanding the key types of customer behaviour
• What affects customer behaviour
• The customer segmentation model
• How to choose your segments
• Producing customer personas
• Choosing the right marketing channels